As the UK emerges from lockdown we are now able to resume face to face quantitative methods. This
sets out Indiefield's Covid-19 Guidance for conducting market research fieldwork in line with UK
Find out more by going to the UK Government's official Coronavirus (COVID-19): guidance and support.
When we approach a member of the public for face to face fieldwork, our fieldworkers:
If during face to face data collection research we need to show showcards, stimulus materials, or
product this will only be undertaken in agreement with the respondent and with appropriate infection
Any incentives are sent electronically to the respondent after the interview.
Fieldworkers are not permitted to enter participants' properties to undertake interviews. We can only
undertake in-home / door-to-door face to face data collection activity at least two metres apart from
the respondent and outside of their home. If participants offer partial cover, e.g. undertaking research
in garages, porches, etc., we can accept such requests so long as we do not compromise social distancing
Fieldwork will only be conducted outside of premises e.g. in high streets, outside retail premises,
outside shopping centres, inside shopping centres but outside of individual retail premises. We will
make sure that there is enough space to undertake in-street / exit face to face data collection safely
with participants. We stand at least two metres apart and do not cause obstruction to other individuals
or the possibility of contact of less than two metres with other individuals in the vicinity.