Respondent participation in market research is crucial and even with all our technological connectedness
there remain people who are disengaged, excluded, or who seem hard to reach. Our community recruiters
and interviewers live in the same town or city as the respondents you are looking for. Whether it's
someone who bought a new sports car in the last three months or someone who is a new member of the
migrant community in the UK, the local knowledge and proximity of our fieldworkers enables them to
engage and recruit or interview on your behalf.
Our fieldworkers know where the respondents live, they know where to look, they know the local
area better than anyone.
Using their local knowledge, our recruiters and interviewers can find those elusive respondents
to ultimately obtain quality insights to drive informed decisions.
From traditional through to innovative, you can carry out focus groups with your target
respondents or use mobile phone feedback to understand real-time behaviour.
Our community-based fieldworkers can provide anecdotal feedback during the fieldwork project in terms of
what is happening locally with your target respondents that can help to guide you during the project
process. We love talking to and working with our fieldworkers because they stand for everything we do at
Indiefield. Our recruiters and interviewers can find, engage, recruit, and interview members of the
public for your market research projects.