Indiefield can conduct the market research fieldwork you need for all your in-home use tests (IHUTs) and
central location tests (CLTs). We recruit and interview the respondents that you need for your market
research project, deliver the products for testing, complete the follow up survey, and give you the
results. Our product placements are completely confidential are managed so that they are enjoyable for
respondents, provide clear results, and offer you the perfect product placement and recall testing
The respondents test your products at home in their natural environment. All respondents are
professionally recruited and screened to provide full and detailed feedback.
Conducting fieldwork in a controlled environment has number of advantages including the ability
to interact in-person. All participants are monitored in the same setting to eliminate any
We are experienced placement and recall experts and provide full support including refrigerated
product transit, safe return of prototypes, and full organisation of test venues.
For all placement and recalls and product tests it is important to ensure that the process is
well-thought out so that your recruits have an enjoyable and seamless experience. As well as fully
screening to ensure respondents will correctly engage with the product, we implement a unique numbering
system that allows us to easily keep track of the identity of each respondent (as well as payment and
appointment time of each participant if we are running a central location test). At each stage of the
fieldwork you are kept completely up to date so that you always know exactly what is going on.