© 2017 Indiefield


A large portion of our Consumer Directory are business people and medical professionals. This audience is accessed both by our national field force, many of whom specialise in either business to business research or medical fieldwork.

Diversity is the Key

What makes our approach so unique is that we treat professionals like the people they are. Their day job may well be head of IT for a large multi-national or GP in a market town but to us they are still normal people who happen to work in a sector you are interested in. We are interested in them not only because of their job but also because of the products they consume in their private lives and the car that they drive. This well rounded view is what allows us to find the respondents you need for your studies.


We draw on a complete portfolio of fieldwork techniques to meet your research requirements, including web, multimedia CAPI, CATI, mobile and postal data capture. Indiefield can help you find the respondents you need so that your research is actionable and insightful.

Our Clients Say

“Really good service, short turn around and good participants that matched the brief.”

Peter Harvey, BBC

Case Studies

This was a qualitative study with Value Added Resellers (VARs) consisting of 8 x 40 minute telephone interviews and 4 x telephony specialists (mobile and fixed line (inc. voice and broadband), 4 x IT specialists (fixed line data e.g. broadband, wifi etc.) and mobile data (e.g. handheld devices and laptops etc.). We prioritised ‘crossover’ providers who cover both telephony and IT.

Indiefield then recruited 2 x 90 minute mini discussion groups (6 respondents per group).

In all instances respondent was a company owner / company director.

The telephone interviews had a UK wide geographic spread – 25% north (inc Scotland), 25% south east, 25% west country (inc. south west), 25% midlands (inc Wales).

The mini discussion groups: geographic spread – both Greater London: 1 x West London and 1 x North London.

This qualitative study involved depth interviews all happening in Northern Ireland.

We recruited a mix of the following:

  • Ophthalmologists involved in treating Herpes Ophthalmicus (HZO).
  • Neurologists involved in treating post herpetic neuralgia (PHN) caused by Shingles.
  • Geriatricians involved in treating post herpetic neuralgia (PHN).
  • Pain Specialists involved in treating post herpetic neuralgia (PHN) caused by Shingles who were also involved in the running of the Pain Clinic.

This was a Hall test style methodology with a questionnaire lasting 30 -35 minutes. Respondents were pre-recruited to a central location and interviewed using a CAPI system.

Working from IBM sample we pre-recruited 100 per cell, and free found 200 per cell. None of the respondents could have participated in an advertising research study in the past 3 months and none could work in a sensitive industry. All the respondents we recruited had to be from firms with $500 Million in revenue and 1,000+ employees world-wide.

The first cell consisted of Strategists (Managers outside Information Technology aka Non-I.T. from primarily strategy and business roles) (n=65 per cell):

  • Titles such as VP Marketing, VP Strategic Planning, VP Finance, Chief Marketing Officer, General Manager, Head of Operations, Director of Sales, Director of Planning, VP HR, CFO, Chief Actuary, Controller.
  • Must have had influence in making decisions for the hiring of strategic business consulting firms.
  • 55% – 65% Male / 35% – 45% Female.
  • All were involved in setting strategies, objectives or priorities at the corporate or departmental level.
  • All represent mainstream industries.

The second cell consisted of implementers (Information Technology Managers aka. I.T.):

  • Respondents had to be working in Information Technologies, MIS, Business Information Systems, Computer Operations, Information Systems or Data Processing.
  • Must have had influence in making decisions for the hiring of strategic business consulting firms.
  • 55% – 65% Male / 35% – 45% Female.