No company cares about you. Companies are simply not capable of this. Your bank, certainly, does not care. Neither does your pension provider or even that online retailer that you purchase so much from. It's amazing to me that people are surprised to discover this fact. People, on the other hand, are perfectly capable of caring. It's part of being a human. If you want to build a caring company, you need to fill it with caring people and then get out of their way. When you free your people to act like people (as opposed to cogs in a profit-maximising efficient company machine) then the caring will obviously happen.