Market researcher about to start a focus group

Welcome to Indiefield

Our mission is to deliver great market research fieldwork so that you can use it to deliver everything else.

Indiefield combines expertise, technology, and tailored recruitment strategies to deliver professional and high-quality support for the market research sector.

We have been conducting market research fieldwork for over two decades, using every methodology there is. As modern technology continues to develop, we are always on the lookout for new and exciting ways to conduct fieldwork and research.

Indiefield can help you achieve your research goals and ensure that your project is executed efficiently and effectively.

Our Fieldwork Services

Indiefield offers comprehensive fieldwork services tailored to support all aspects of your research projects.

We take pride in offering market research fieldwork services designed to make your projects successful and stress-free.

We're passionate about supporting all types of research, from in-person fieldwork events to virtual and remote studies. No matter the setting, we ensure participants feel valued and engaged, ensuring seamless participation across any format.

Why Choose Indiefield?

Indiefield is the trusted partner researchers rely on to ensure the success of their studies and the delivery of meaningful insights.

Our expertise lies in connecting researchers with the right participants - individuals who genuinely reflect the target audience for a study.

Here's why Indiefield stands out as your ideal recruitment partner:

1. Ensuring Data Quality

The foundation of effective research is the quality of participants.

At Indiefield, we meticulously vet respondents to ensure they meet precise criteria. This dedication to quality provides our clients with reliable and actionable insights, helping to drive meaningful results.

2. Building Trust with Respondents

We believe that fostering trust with participants is key to long-term engagement.

Indiefield ensures that every participant is treated with respect, their confidentiality safeguarded, and their experience seamless.

This professional and empathetic approach strengthens our reputation and encourages ongoing participation.

3. Simplifying Fieldwork to Save Time and Resources

Fieldwork can be complex, but Indiefield takes care of it all: sourcing, screening, interviewing, and scheduling respondents so you don't have to.

By handling these processes efficiently, we free researchers to focus on their core objectives while keeping projects on track and within budget.

4. Protecting the Integrity of Research

Ethical recruitment is at the core of Indiefield's values.

We ensure that every respondent is a legitimate, willing participant and not overused or misrepresented. This commitment safeguards the credibility of your research and upholds the highest industry standards.

5. Strengthening Client Relationships

By consistently delivering high-quality respondents and exceeding expectations, Indiefield enhances the success of every project.

Our dedication to excellence fosters trust and builds long-lasting partnerships with our clients.

Indiefield is more than just a fieldwork service provider - we are a cornerstone of successful market research recruitment.

Our expertise, professionalism, and unwavering commitment to quality and ethical practices make us a trusted partner for researchers seeking to uncover insights, improve products, and understand audiences.

When you choose Indiefield, you're choosing a team that values your success as much as you do. Together, we create results that matter.

Our Latest Blog Posts

We regularly share fresh, fun insights on life, business and market research fieldwork in the UK. For more ideas and inspiration check out The Indiefield Blog.

More Than The Minimum

If you only show up when you want something, people will catch on. If you only learn the minimum amount necessary to get over the next hurdle, you'll fall behind. If short term choices leave you focused on the urgent, you'll almost never get around to doing the important. A flustered programmer who grabs some online code for a short term fix with no real understanding of its impact or inner workings will be in the same chaotic state at some point in the future. So make sure you do more than the minimum if you truly want to succeed.

2025-03-13

Remember

The real point of the exercise is to build company that makes a difference. To care a lot about who your clients are and why (or if) they're happy and if you are making a real difference for them through the work you do.

2025-02-27

Intimacy

A shortcut to client and colleague intimacy is to respond in real time. A phone call is more human than an email. On the other hand, when you do your work on someone else's schedule, your productivity plummets, because you are responding to the urgent, not the important, and your rhythm is shot. The trick is to sort by how important it is that your interactions be intimate. Build blocks of time to do serious work, work that's not interrupted by people who need to hear from you in real time. Not doing this is killing your ability to do great work.

2025-02-13