In Home Use and Central Location Tests

Products don't live in a vacuum. They live in homes, kitchens, fridges, handbags. They live in the real world. That's why we run IHUTs and CLTs in order to see how products perform where it matters.

We place your product in people's homes and let them live with it. Used in their own space, in their own time, in their real routine. Then we get the feedback that tells you how it truly performs.

Sometimes control matters. CLTs let you observe products tested side by side, in the same environment, eliminating bias and sharpening results.

From fridges in transit to prototypes returned safely, from venue organisation to numbering systems that track every respondent, we run the logistics with zero fuss.