Respondent testing product during in-home use test (IHUTs)

In Home Use and Central Location Tests

Indiefield are proud to have been featured recently in Quirk's Top Companies for our In Home Use Testing

In a recent article published by Quirks our Managing Director, Tara Lyons, said:

"In home use testing is exciting for both respondents and clients. Nothing beats actually testing products in their natural environment - hands on and at home. By matching the real usage environment as closely as possible you will receive high quality and accurate feedback about how the product truly performs. Indiefield provides a seamless IHUT test service. We will work closely with you to find and recruit the users you need; we will meet your timelines; we develop specific respondent instructions; we take care of all the packaging and labelling of test products - not to mention the storage and shipping. Above all else we keep in close contact with the respondents throughout the testing period. Our service is highly personal and looks after both the respondents and the study deliverables."

Indiefield can conduct the market research fieldwork you need for all your in-home use tests (IHUTs) and central location tests (CLTs). We recruit and interview the respondents that you need for your market research project, deliver the products for testing, complete the follow up survey, and give you the results. Our product placements are completely confidential are managed so that they are enjoyable for respondents, provide clear results, and offer you the perfect product placement and recall testing solution.

In Home Use Tests (IHUTs)

The respondents test your products at home in their natural environment. All respondents are professionally recruited and screened to provide full and detailed feedback.

Central Location Tests (CLTs)

Conducting fieldwork in a controlled environment has number of advantages including the ability to interact in-person. All participants are monitored in the same setting to eliminate any testing bias.

Product Test Logistics

We are experienced placement and recall experts and provide full support including refrigerated product transit, safe return of prototypes, and full organisation of test venues.

For all placement and recalls and product tests it is important to ensure that the process is well-thought out so that your recruits have an enjoyable and seamless experience. As well as fully screening to ensure respondents will correctly engage with the product, we implement a unique numbering system that allows us to easily keep track of the identity of each respondent (as well as payment and appointment time of each participant if we are running a central location test). At each stage of the fieldwork you are kept completely up to date so that you always know exactly what is going on.