On social media people talk endlessly about all the things the typical person can't possibly afford. Mansions, cars, jets, jewels, dinners with Gwyneth Paltrow. At the same time, you get negative feedback when you talk about things people have chosen not to have. If you promote a great product that only works on an iPhone, all the people who have chosen Android get angry, that special kind of angry that belongs to the people who made a decision. The reason, I think, is that you're reminding people of a decision they made, a decision that might have felt right at the time, but when they made it, they didn't know what would happen. Turns out there is a big difference between "don't tell me what I can't have" and "don't tell me what I've chosen not to be able to have". So dreaming of winning the lottery is fine but experiencing regret over a decision is not.