We all know that developers, designers and artists do their best work when left alone to get into the flow and stay well away from the humdrum of organisational management. No clockwatching, no meetings, no stress from project demands. Our creative people need to be protected from all sorts of wasteful nonsense. Managers need to think more about what it is to be a creative because we all know that creating things is more difficult than it ever was before. And most managers would probably benefit from a bit of isolation to do the truly challenging tasks before them. But the creatives amongst us need to learn to behave more like a manager. If they don't they are ultimately side lined and get cut out of the big decisions within an organisation. Neither creatives or managers insist their way is the best way, but nothing will be brought into the world if they don't fully co-operate.