1. It starts with you talking about yourself, and your plans and intentions, to those around you who care about you and have your back.
2. Then it moves into a promotional stage where others bring your message to the wider world (cue advertising agencies and social media postings).
3. From there you move to the journalists and the editorial team talking you up. Not always easy as they may talk you down so it's not without risks.
4. The final stage is when bloggers and content creators are spreading your message.
All this only happens if you are delivering something worth talking about so get busy doing what you do.