Like any industrial revolution, none of what is happening around us is linear. It is all about the fits and starts. The mass market is replaced with a multitude of micro markets and now there is a long tail of choice for consumers of just about anything. eBay and Amazon connects buyers and sellers, manufacturing is outsourced, and online information exchanges puts us more in charge of our destinies than ever before. Everything is different now and there is a real opportunity for us all to run from the mediocre middle and develop best in class skills, to tell amazing stories, to easily spread the word, to be in demand, and to satisfy real customer needs.