We're all money nerds - earning, spending, and obsessing over price tags. Companies? They're even worse, obsessing about commissions, margins, and cost of sales.
But while everyone's busy crunching numbers, there's a booming invisible economy we're ignoring: attention.
- "Blasting my entire email list - what's that gonna cost me in annoyed subscribers?"
- "Could a decent user manual save our customers (and us) hours of frustration?"
- "If we don’t ask for permission to follow up, are we flushing trust down the drain?"
Attention is finite and ridiculously valuable. Its price tag only goes up. Spend it wisely.