There are a number of Indiefield staff who have been here more or less since we founded the company over 20 years ago. As time goes by you do not just come to trust valued colleagues like these, they also earn your respect. Once you come to know someone's sensibilities and ambitions, you naturally start to see the world through their eyes and to support their motives and tactics. Once you have seen how they handle market research fieldwork when under pressure and how they take care of business in quieter moments, you get a true sense of what they believe in. In a world of quick quantitative projects and short qualitative engagements, this sort of relationship is utterly priceless. It is so easy to start relationships that have the potential to turn into ones exactly like these. But it remains as hard as it has ever been to make them last.