Write Like You Mean It

Orwell's rules, simplified:

1. Skip clichés.
2. Use short words.
3. Cut unnecessary words.
4. Go active, not passive.
5. Ditch jargon - say it plainly.
6. Break the rules if it keeps things interesting.

Business writing is often terrible because people are scared. They are scared of criticism, misunderstanding, or just saying something real.

Here's the fix: speak like a human. Record yourself talking to your audience, type it up, simplify, and hit send.

Clarity beats fear every time.