The Indiefield Blog

Erika Mitchell was originally publishing her own fan fiction based on the Twilight books and films. She found it such a thrill that she created a new pseudonym and again she self-published. But this time the on-demand print sales turned into thousands and by the time Fifty Shades of Grey was re-released by Vintage Books in 2012 it became the fastest selling paperback of all time in the UK. It's part of our DNA to wait to be picked - to send our work off and to wait for approval. For the HR Manager to offer us the job. For the client to pick our proposal. For the industry leader (or the industry itself) to offer its approval. So if there's a chance to pick yourself then you take it - HR, the client, the industry will soon follow.

Apparently it is possible to visit the Eiffel Tower in Paris for the first time and see nothing new or exciting. Same with The Colosseum in Rome. So it seems that it's possible to miss "the big idea" because we only see what we want to see. That's why fieldwork is so important. If you want to understand a Mercedes driver go and spend some time with him or her; if you want to see how a busy Mum operates talk to her about getting the children off to school in the morning; if you want to understand how Financial Directors have weathered the pandemic sit down and crunch their thoughts and their numbers. Only when you understand things can you really offer up the ideas.

Stephen Fry once said that the joy of 70s supergroup ABBA was: "That they were far, far, better than they needed to be. There was a dedicated pursuit of pop craft that offered an undefinable elevated and inspirational quality to what they did.". Let's all aim to be far, far, better than we need to be.

In the middle of a stage play actor Michael Sheen broke character and asked an audience member to switch off their phone. He understands that all work is a work of co-creation and if the other party is not working with you, egging you on and encouraging you then they are not doing their part - they are actually tearing you down. He is a professional and so are you. I am not asking you to halt a performance at The National Theatre. But I am asking you to demand that you get the attention you deserve.

None of us like to get hurt and we work hard to protect ourselves. For some people getting hurt means a client that is not satisfied no matter how hard you tried to please them; for others it is a boss that called out a mistake on a project. But the question I am asking is what does it really cost to project yourself? What does it cost to duck down and avoid the hit? All the time ducking and hiding could stop you stretching and growing. So forgive the client that was annoyed. Forgive the tactless boss. Focus on how great you are because ducking and diving is no good for anyone.

These ready-made cheese balls are very successful because they are loved by kids and adults and are the ultimate lunchbox snack - convenient, 100% real cheese, free from added colours, flavours, and preservatives - and they are fun! They were born in mini form in 1977 and have been a best seller ever since. So don't try to be the next Mini Babybel. That ship has sailed. Instead find out who you are and be that.

You come in on time, sometimes even early; you do everything as described in your job description and everything that your boss asks, you deliver for clients and are hardworking and loyal. You could be asking to do more than you believe you are ready for. To work on understanding what your agenda is; you could be trying to go faster and working on your legacy. Creating a world where you are the absolute linchpin of the company. I wonder what someone with all the potential you have inside you would be doing...

Once the innovation is over isn't this when the great work can begin? I don’t know who invented the piano but I do know it wasn’t Beethoven. It's only when the technorati get out of the way that the great work can really begin. The real work is about doing something that lasts and that matters. It's about connecting with others and delivering an impact that lasts. So by all means show me the next big thing but don’t be upset if I am still busy on the old big thing.

Which matters most – facts or feelings?

How do you deal with someone who disagrees with you?

Are you able to cope with multiple viewpoints?

Can you give someone else the credit?

Are you willing to change your mind?

Are there many pathways to your goal? (Bonus points if you have a goal!)

It costs a fortune to take time out and go to conferences, and other than having a blast with friends why go? Yes there are the presentations, the research papers, the innovations, and the crowded parties. Do you remember them all? I don't. So I don't do them (so go ahead and have all the fun without me). However I do remember the engaging conversations and learning through those one-on-one discussions about projects people are working on and their new book ideas - so do more of that. Seek out the great engaged conversations and the special interactions that matter.