The Indiefield Blog

Ideas and thoughts about life, business and market research fieldwork in the UK.

Take Back Your Data

Who owns your digital breadcrumbs - what you buy, where you go, who you know? Spoiler: not you. But what if it was?

Richard Thaler suggests you should own your data: call logs, credit card history, all of it. Then, you could shop it around for better deals or smarter services. It's not just a nice idea - it's inevitable. Imagine apps that track your habits, save you money, and put you in control.

Entrepreneurs, don't wait for laws to catch up. Data about data is gold, and siding with the people who create it? Priceless.

Ditch the Pep Talks, Find the Drive

The industrial age ran on "do this or else": show up on time or the boss will get mad, work harder and maybe get a raise. In sport coaches exist to scare or cheer teams into winning. But today? That playbook's outdated.

Factory jobs are fading, and big paydays or Twitter applause don't show up fast (or last). Now, the real Most Valuable Players are self-motivated. They dive into projects, push themselves harder than any coach could, and don't need a pat on the back to keep going. Passion beats pep talks in this economy.

When Is 'Good Enough' Enough?

Spoiler: it's never done. Never. So stop asking.

The real question is: when is it good enough?

For perfectionists, "good enough" means it clears the bar you set. Anything beyond that? That's not polishing it's procrastination with a fancier name.

Don't like your definition of "good enough"? Fine, tweak it. But remember, the goal isn't perfect. The goal is to release your product into the wild before you turn into that person endlessly tweaking a draft that no one's ever going to see.

Value Over Vanity

Chasing popularity is a never-ending race. Trends fade, attention shifts, and what's hot today is forgotten tomorrow. The problem? Popularity is fickle, and trying to please everyone often means pleasing no one.

Instead, focus on creating something that truly resonates with your audience. When you deliver real value, whether it's through your art, work, or product, you build trust, loyalty, and meaning. This kind of connection lasts longer than a moment in the spotlight.

Popularity might get you applause, but value earns you a standing ovation from the people who matter most. Skip the trends and do the work that makes a difference.

Leap or Lag?

An adopter actively seeks out new ideas and finds ways to make them succeed. An adapter, however, tolerates change only when absolutely necessary and usually with reluctance.

Adopting is playing offense, fuelled by curiosity and a willingness to explore. Adapting is playing defence, often driven by fear or a desire to avoid inconvenience.

Here's the kicker: selling to adapters is a tough game. They're not looking for innovation, they're looking for the easiest way to maintain the status quo. Adopters, on the other hand, are ready to take the leap.

Be Bold, Not Forgettable

Here's how to build a reputation that makes people sit up and take notice:

  • When someone asks you a question, you deliver an answer bigger, bolder, and more insightful than they ever imagined.
  • When someone hands you a project, you come back with a plan that's so ambitious it's thrilling (and maybe a little intimidating).
  • When you commit to a project, you see it through with no excuses, no loose ends.

With a reputation like that, what kind of opportunities will come your way? The challenging, high-stakes, and game-changing ones. You won't just be part of the crowd - you'll be the one everyone turns to when it really matters.

Good Coordination

Right now, the economy thrives on messy competition - businesses and products battling for attention, shelf space, and profits. It's wasteful, unpredictable, and often inefficient. The internet has made this competition even fiercer, with platforms like eBay and Google pitting buyers and sellers against each other.

But what if we flipped the script and used technology to create smarter coordination instead? Take Kickstarter: it lets creators gauge interest and secure funding before they produce anything. Or imagine using similar tools to fill restaurant tables, sell soon-to-expire goods, or optimise event attendance.

By understanding buyer preferences in advance, we can reduce waste, lower costs, and make things run smoother for everyone. The future of the economy isn’t just about competing harder. It's about coordinating better, creating less waste, and giving consumers more power.

Excuses Won't Get You Far

And let's be honest, they don't accomplish much. Even the most polished and convincing excuses rarely lead to meaningful progress.

Explanations, on the other hand, are both rare and valuable.

But the real game-changers are accurate predictions and insightful observations. Those are the skills that set you apart and make a lasting impact.

Is This What We're Paying For?

Spoiler: we're paying for the news.

There's not some mysterious force beaming headlines into our brains - we pay for it, with our money or attention. And what are we buying? Shouting heads, shallow takes, and the latest "scandal-gate". We think we're paying for hard-hitting journalism, but... nope. It's like ordering a gourmet meal and getting fast food.

Almost everything else we buy has gotten better over the years. Has the news? Some outlets aim high, but too many are racing to the bottom and winning that race feels like losing. So next time you scroll, ask yourself: "Wait, I paid for this?"

Negotiations

Putting your final demands on the table at the last minute is traditionally a successful negotiating strategy. It's at the last minute that people are focused, that the stakes are at their highest and when you're the most likely to extract concessions.

The first problem with this is that the professional negotiator on the other side has precisely the same tactic, so it's hard to use it productively.

Secondly, and more importantly, if the relationship is to persist, if you are in this for the long haul, it's essential to recognise that this brinksmanship costs both sides. It makes the pie smaller and it makes it more difficult for you to build something strong, durable, and happy going forward.