The Indiefield Blog

Ideas and thoughts about life, business and market research fieldwork in the UK.

I Need More Time

You do not need more time to deliver that market research project. You just need to decide who you will work with and what the fieldwork process will look like. That means being accountable for the project which means making good decisions (with a sense of urgency) about who is going to conduct your fieldwork and recruitment. Always look for the company that will step up and take responsibility so that the things you need get delivered.

Self-Sufficiency

Being described as "a self-sufficient" appears to be a worthy goal, but is it really possible if you want to actually get anything done? In market research fieldwork all our productivity, leverage and insight comes from being part of something, not apart from it. We rely on respondents to take part in our research, on our panelists to engage, on our recruiters and interviewers to interrupt. The goal now is to work out who and what our dependencies will be so that our clients can depend on us.

Craftwork

There has always been a bright light around the craftsperson. Someone who takes real care and produces work for the ages. Everyone else might be a hack, or a guru, but a craftsperson was someone we could respect. Perhaps we are entering a new age of craftsmanship. A craftsperson might be particularly talented in the way he or she delivers market research projects. Just because it is not in a craft fair doesn't mean it didn't demand craft.

The Best Client

What do most businesses do with their best clients? If you define "best client" as the client who pays you the most, then you take their money. But what if you define "best client" as the person who brings you new clients through frequent referrals? That client, I think, is worth far more than what any one transaction can bring. In fact, if you think of that client as your best advertisement instead, it changes everything.

Protect the Work

One of the things that we always think about is how our role as market research project managers is to "protect the work". To make sure that our clients get the best respondents. To make sure that our clients meet their deadlines. To make sure that our clients can deliver great market research. Our job is to keep the project moving and the choices open so that our client can do his or her work. We protect the project so that our clients can deliver it.